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Thursday, August 21, 2008

Work at Home : How to Increase Traffic to Your Website

Work at home is relatively easy so begin, but in order for you to increase your revenue levels, you must encourage more visitors to your website and more of the visitors must purchase your product.

What is web site traffic?

Once you decide to work at home with a product that you can market using a web page, you will want to create a professional appearing web page to show off your product to customers. Traffic is the people who are drawn to your web site through various means. Of course, your friends and family will be interested in looking at the web site and giving opinions about whether they like the design, but your web site must generate more traffic than lookers in order to be successful. Your web site traffic should find the information they need to become not lookers, but buyers.

Why is traffic important?

When you work at home, web site traffic is important for at least two reasons. The first is to explain to more visitors about the product or service you are providing at your web site. Obviously the more people who are aware of your product, the more likelihood that your sales will increase. The second reason why traffic to your web site is important is that it increases your page ranking at search engines such as Google. Because you receive more visitors, your page can be deemed more important and receive a higher ranking on the search results page created each time a searcher enters a search term.

What is conversion?

Once you bring traffic to your work at home web site, the next step is to convert the visitors to customers. Your conversion rate describes how well that you have accomplished this task. The conversion rate is usually based on the number of buyers divided by the number of visitors and is expressed as a percentage. Not only do you need to track your overall conversion rate, but your web site should be set up in such a way as to encourage visitors to convert from casual to focused visitors as an interim process. For example, your visitor may ask for a newsletter and provide an email address. That is considered an interim conversion.

Tips for improving traffic

When you work at home, it's important to improve the number of visitors to your site so that you will improve the number of sales you receive. There are several easy and low cost ways to improve the traffic you receive at your website, both in quality and in volume. First, make your web site full of interesting and informative information related to the product you sell, so that people will find your keyword rich articles and stay to purchase your product. Establish yourself as an expert on a particular aspect of your field through posts on interest forums. Design your web site to improve each visitors experience while there.

When traffic hurts you

Don't make the mistake of thinking that all traffic to your web site is good traffic. When you work at home, you should ensure that you don't add links to your web site that come from or go to less than helpful sites. Search engine spiders tend to give your web page a lower page ranking if you have many links from a link farm. It is much more helpful to have good quality links on your site so that you are obviously a respected expert on the subject in question.

When you want to find the best informational resource on the internet to increase your traffic in order to make money from home, you can check out Work at Home or Work from Home for all the tips you need and want.

Friday, August 8, 2008

Internet Marketing Advertising : Measures and Methods

Internet marketing advertising techniques are critically important to new internet businesses. Advertising is needed to identify your business and to bring targeted visitors to your web site. Further, the visitors must be converted to customers.

Who benefits?

Both the new businesses on the internet and the customers who are looking for the product or service that you provide are aided by internet marketing advertising. The new business may find it difficult to create much interest in the early days and sometimes weeks on the internet, especially if the business is not a rare or specialty items. By selective and targeted advertising, the business will be able to reach more visitors and hopefully create more sales. The customer benefits by being able to find products or services in question. The customer who finds a satisfactory internet location for a particular product will usually come back to purchase more.

How do you get the message across?

With internet marketing advertising, you can display your message through banner ads, pay per click and text ads as well as other marketing methods. Trading URL locations is another way to expand your product message. As those searching for a product or service query the search engine, the advertising website will be one of the results provided by the search engine results page. The potential customer then will see your advertising link where information or order potential is presented to the customer. If the targeted advertising is successful, the visit to your web site will result in a sale.

How does it work?

Internet marketing advertising is a method that groups advertising measures and mediums together in one location so that the visitor is treated to several web site links instead of just one. Because there are more relevant search words in a multiple link web site, there is more chance of your ad showing up on the search engine results page. The key to successfully using such advertising is to use colorful and creative advertising that calls attention to your product without going over the top. The targeted audience will view your advertisement and by clicking on the link, will be taken to your web site.

The importance of conversion

Attracting hundreds or even thousands of people to your web site through effective internet marketing advertising is of little or no value if none of the people who visit your site stay to buy your product or service. Usually this will not happen, but it is still critically important that your web site visitors actually purchase something from you. The process of changing a visitor from browser to buyer is known as 'conversion' and it is tracked by most entrepreneurs as carefully as is the revenue figures for the web site. Successful conversion is a matter of reaching the right audience with the right product.

Targeting your audience

When you initiate an internet marketing advertising campaign, it is usually for the purpose of adding more customers to your sales efforts. You will find that if you focus your advertising message on a particular type of audience, you will be most likely to create customers from your audience members. A knowledge of the type of audience most likely to be interested in the product is a great starting point for increased sales.

In looking for help to make best use of your advertising opportunities, you can check out the resources available on Internet Marketing Advertising or Internet Marketing. Use the available resources to locate tips, links and cautions for your business.